AEO — Answer Engine Optimisation
Be the answer, not just a result.
AI tools like ChatGPT, Google AI Overviews, and Perplexity are changing how people find information. AEO positions your business to be the answer these engines surface — not buried on page two.
Capabilities we can connect
Answer-First Content
We restructure and create content designed to be directly quoted by AI engines. Clear, authoritative, and formatted for extraction by language models.
FAQ Systems
Comprehensive FAQ content mapped to real questions your customers ask — built for both human reading and AI discovery and citation.
Entity Clarity
Schema markup and structured data (Organization, LocalBusiness, Product) that makes your business identity crystal clear to AI systems evaluating relevance.
Content Architecture
We design content architecture for how AI models discover, evaluate, and recommend businesses. Authority, topical relevance, and citability built in.
Structured Data
FAQPage schema, HowTo schema, and rich snippets that signal expertise and authority to AI crawlers.
AI Citation Tracking
Monitor where and how AI systems cite your content. Optimise what works, double down on high-performing answers.
Strategy + Marketing + Technology + AI
Your website, marketing, customer journey and operations should support the same business goal. We connect the relevant capabilities, define a useful first phase and review the agreed measures before deciding what comes next.
Clear priorities
Each phase supports an agreed business goal.
Defined responsibilities
Your proposal sets access, ownership, delivery and support terms.
Useful reporting
Review the agreed measures and identify the next improvement.
Modular delivery
Connect more capabilities when the business case supports them.
Frequently Asked
What's the difference between SEO and AEO?
SEO targets search engine rankings in traditional results. AEO targets being selected as the answer by AI-powered tools like ChatGPT and Google AI Overviews. They work together — strong SEO foundations help with AEO.
Is AEO relevant to my business right now?
If your customers use Google, ChatGPT, Perplexity, or any AI tool to research before buying — yes. It's becoming increasingly critical. Early movers are already capturing AI-driven traffic.
Do we need traditional SEO before AEO?
They complement each other and can be done in parallel. If your site has no SEO foundation, we'd recommend starting there. If you have solid SEO, AEO builds on it quickly.
How do AI engines choose what to cite?
They look for authoritative, well-structured content with clear answers to common questions. They evaluate topical relevance, entity clarity, and citability. We optimise for all three.
Ready to Get Started?
Tell us where customers, information or repetitive work are getting stuck. We will map the first useful change.
Book a Growth System Audit