GEO — Generative Engine Optimisation
Get recommended by AI. Not just ranked by Google.
Generative Engine Optimisation (GEO) is the practice of making your brand, content, and authority signals strong enough that AI systems — ChatGPT, Google Gemini, Perplexity, Claude — proactively recommend you in their generated responses. It goes beyond AEO to influence how AI models form opinions about your business.
Capabilities we can connect
Brand Authority Signals
Build the web of citations, mentions, and references that AI models use to evaluate brand authority and trustworthiness before recommending a business.
Content Depth & Coverage
Create comprehensive, interconnected content that demonstrates genuine expertise. AI systems reward depth over breadth — we build content that proves your authority.
Entity Optimisation
Establish your business as a clearly defined entity that AI models can accurately describe, categorise, and recommend with confidence in responses.
Citation Acquisition
Build the network of authoritative references across the web — directories, industry publications, news mentions — that AI training data relies on.
GEO Tracking
Monitor your appearance and recommendation frequency in AI-generated responses across ChatGPT, Perplexity, and Google Gemini. Measure what matters.
Competitive Displacement
Analyse which competitors are being recommended ahead of you and build the content and authority signals to displace them in AI recommendations.
Strategy + Marketing + Technology + AI
Your website, marketing, customer journey and operations should support the same business goal. We connect the relevant capabilities, define a useful first phase and review the agreed measures before deciding what comes next.
Clear priorities
Each phase supports an agreed business goal.
Defined responsibilities
Your proposal sets access, ownership, delivery and support terms.
Useful reporting
Review the agreed measures and identify the next improvement.
Modular delivery
Connect more capabilities when the business case supports them.
Frequently Asked
What is the difference between GEO and AEO?
AEO (Answer Engine Optimisation) focuses on being cited as a direct answer to specific questions. GEO (Generative Engine Optimisation) focuses on being recommended by AI systems in broader conversational responses — e.g., 'Who is the best digital agency in Western Sydney?' Both are complementary.
Is GEO proven to work?
AI recommendation patterns are measurable and trackable. We monitor how often and how positively your business appears in AI-generated responses and optimise accordingly. Early adopters who invest now will have a significant advantage as AI search becomes dominant.
How long does GEO take?
Building AI authority takes 3–6 months of consistent work. Unlike traditional SEO, GEO relies heavily on the quality and breadth of your web presence across many sources — not just your own site.
Do I need SEO and AEO first?
A strong SEO and AEO foundation helps, but GEO has unique signals — brand mentions, entity clarity, citation networks — that can be built in parallel. We'll assess your current situation and recommend the right sequence.
Ready to Get Started?
Tell us where customers, information or repetitive work are getting stuck. We will map the first useful change.
Book a Growth System Audit